NIKE 255 CUSTOM LAB

ROLE: Concept Development, experiential design

CLIENT: NIKE | DATE: 2010

The Nike 255 Custom Lab was an experimental apparel customization experience located 255 Elizabeth Street, NYC. VIPs, influencers as well as walk in consumers were able to create their own Nike Sportswear product with a team sport, Nike brand and artist collaboration graphics via a variety of methods and applications, including embroidery, heat transfer and direct-to-garment printing. The space was covered by GQ, The New York Times Magazine, The Fader, and Hypebeast. I was involved with the creation of the customization experience, as well production of the garments.