CONVERSE BBALL PRO

ROLE: ART DIRECTION, CASTING, BTS PHOTOGRAPHY

CLIENT: CONVERSE | Office solutions

In anticipation for the release of Three new colorways for the Converse Bball Pro Basketball Sneaker, Converse came to Office Solutions, the creative agency arm of Office Magazine, with an ask. The client wanted to convey to their consumer that the shoe and the new colorways were not only functional for the basketball court, but they can be used outside the court in a variety of lifestyle scenarios. Office’s solution, was to cast models that we knew were comfortable with the downtown New York landscape. What came out of the casting were a variety of locations that conveyed exactly what the client wanted. Their target consumers enjoying the product outside of the sporting environment. The deliverables would be an editorial piece featured on Officemagazine.net, a spread in Issue #11 of Office Magazine in October 2019, as well as a short video to be distributed on the socials of both Office Magazine and Converse.