ILLY ISSIMO

ROLE: Creative, Concept Development, Talent

CLIENT: ILLY | Agency: Love the 88 | DATE: 2014

VICE was tasked by Illy Issimo to inspire millennials to upgrade their mornings. We responded by sourcing four influencers to feature in four pieces of video content produced by VICE. We supported the campaign through social media activation using VICE and partner site's social channels. Each of the 60 second pieces of branded content was housed in the Illy Issimo’s YouTube channel and lived across Illy Issimo’s and the influencers social media platforms.